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Add the tracking snippet to your website

To integrate your website with Plausible Analytics, you need to insert a Plausible tracking snippet into the header section of your site. Place the snippet within the <head> … </head> tags. Your Plausible tracking snippet will look something like this:

<script defer data-domain="" src=""></script>

You can find your JavaScript snippet by logging into your Plausible account. Here you'll find the list of websites you've added to Plausible.

Click on the menu icon on the right-hand side of the site you'd like to get the snippet for and choose "Settings" to enter the site settings. Then scroll down to the "JavaScript Snippet" section.

Plausible Analytics

Installing Plausible on a site can be a slightly different process depending on what tools you're using to manage your site.

  • Are you using WordPress? We recommend you integrate Plausible by using our plugin. It's very lightweight, excludes your visits by default and allows you to see the stats directly in your WordPress dashboard. It also avoids conflicts with WP Rocket and similar plugins. See more here.

  • Are you using Google Tag Manager? We have a guide on how to add the Plausible snippet using GTM.

  • If you'd like to serve our snippet as a first-party connection from your domain name, we offer a way to proxy our script. See full details here.

  • We've put together several other guides and plugins that cover popular website builders, content management systems (CMS) and frameworks. These can help you set up and start counting your site visitors in no time.

  • Prefer to use server side tracking? We have the events API for that.

Can I track visitors across my domain and subdomain?

Yes, you can add your main domain name as a site to your Plausible account and use that same tracking snippet on all your subdomains too. This keeps the visitor session active between your main site and its subdomains. Here's more details on how it works.

Can I send stats to multiple dashboards at the same time?

Yes, you can send your visitor stats to multiple Plausible dashboards at the same time. To do this, you need to configure the data-domain attribute as a comma-separated list in the Plausible snippet. Here's an example:

<script defer data-domain=",," src=""></script>

Is there a roll-up view?


Pageviews tracked using the roll-up view will count towards your billable monthly pageviews.

Rollup reporting allows you to aggregate stats from multiple sites and see them in one combined dashboard while keeping the individual site stats on their own separate dashboards. This way you get detailed insights into individual site performance and a holistic view of your whole network too.

This is useful when building multi-tenant applications, offering a white label analytics dashboard or in similar situations. It allows you to keep all your global traffic in one dashboard for internal purposes but also share the traffic from individual tenant sites with the particular client only.

Here's how you can use it:

  • Say you have, and as websites in your Plausible account
  • Then you could add a new site to your Plausible account called for example (you can come up with any name that you want for this, it doesn't need to be an actual domain)
  • On the site, add the new site name to the data-domain attribute in your Plausible snippet like this:
<script defer data-domain="," src=""></script>
  • And on site, add the new site name to the data-domain attribute in your Plausible snippet like this:
<script defer data-domain="," src=""></script>
  • Add the new site name to the data-domain attribute in your Plausible snippet on the site too. Like this:
<script defer data-domain="," src=""></script>

How to check if Plausible Analytics is installed correctly

After adding the Plausible snippet to your website, you can use our testing tool to verify that the snippet is installed correctly and the integration is working:

  1. In your Plausible account's sites landing page, click on your website domain name
  2. If no traffic has been counted yet, you should see a blinking green dot which indicates that we’re listening for incoming pageviews in real-time
  3. Our testing tool will launch automatically from that screen and send test traffic to your site. This test traffic won't be recorded in the dashboard but you'll see a status message that indicates whether tracking is working or not
  4. There are no delays in stats with Plausible. Everything is live. Once the first real visitor comes to your site, you'll be automatically taken to the stats dashboard with graphs and numbers, indicating that the integration is working. Congrats! Plausible is now tracking your website statistics while preserving the privacy of your visitors

If something looks off in your stats, you can launch our integration verification testing tool at any time from your site settings.

Have some issues with the integration? Take a look at our guide to troubleshooting your Plausible Analytics integration.